Selected work

Strategy that changes how people experience an idea.

Two stories of trust, connection and communications shaping services and social impact from the inside out.

A diverse group of partners connecting at a social-impact event

Case studies

The challenge, the thinking and what changed.

These stories show how Tamjab connects strategy, communications, people and systems around the outcomes that matter.

Representative image of a customer and service professional reviewing an everyday task

Case study · 01

Taskers

Turning everyday help into a trusted service

Sector: Technology · Consumer Services · Home Services
Focus: Strategy · Positioning · Communications · Customer Experience

The challenge

Everyday tasks can become surprisingly difficult to manage. Customers need reliable people they can trust, while skilled people need better ways to find work, present their capabilities and build a reputation. The challenge was not simply to create another service platform, but to bring trust, convenience, people and technology together for both sides.

The approach

Clarifying the value proposition and the needs of customers and taskers
Developing clearer service positioning and messaging
Exploring trust and reputation throughout the customer journey
Connecting the service experience with communications
Considering customer convenience alongside work opportunities

The result

The project helped frame Taskers as more than a handyman or task service. It became an opportunity to consider the wider ecosystem around everyday work: customers, service providers, trust, technology and employment. It showed how strategy and communications can shape not only how an early-stage idea is presented, but how people experience and understand it.

The Tamjab insight

“A good service solves a problem. A strong brand helps people trust the solution.”

What Tamjab brought

Strategic positioningCustomer-focused thinkingCommunications strategyService messagingGrowth thinkingStakeholder perspective

Representative image of healthcare and programme professionals collaborating across borders

Case study · 02

Jacob Hopes Foundation

Turning personal loss into action

Sector: Healthcare · Cancer Advocacy · Social Impact
Focus: Programme Strategy · Stakeholder Engagement · Partnerships · Advocacy · Communications

The challenge

Patients in the Global South can face significant barriers to specialist knowledge and healthcare support. At the same time, the Cameroonian diaspora includes doctors and professionals whose expertise can improve access to knowledge, care and collaboration. The opportunity was to connect these worlds.

The approach

Coordinating programme implementation with regional partners, providers and consultants
Engaging international organisations and local government stakeholders
Working with the medical association of Cameroonian doctors in the diaspora
Preparing programme and event materials
Representing the organisation at international forums

The result

The foundation became a practical vehicle for collaboration between regional stakeholders, international organisations and members of the Cameroonian medical diaspora. Irene represented the organisation at conferences in Spain, the United Kingdom and South Africa, bringing patient and community experience into wider conversations.

The Tamjab insight

“Impact is rarely created by one organisation working alone. It grows when the right people, knowledge and resources are connected.”

What Tamjab brought

Stakeholder engagementProgramme strategyPartnership developmentHealth communicationsInternational collaborationSocial impact strategyDiaspora engagement

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